Digital marketing is an unprecedented standard of modern business practice that nobody saw coming. And keeping up with the minimal expectations from consumers takes up much more time than most people think.

As the daughter of a local architect/1-person team, I have witnessed the endless hours of work it takes to operate and maintain a small business. Imagine adding website maintenance, social media marketing, paid digital advertising and email campaigning on top of that!

My mission is to take the stress of digital marketing off your hands, so you can focus on growing and maintaining your business.

COLLABORATING WITH OPTIMA...Flexible, adaptive, affordable

Flexible: There's one word that embodies our relationships with our clients: flexibility. We know that small businesses are successful because the passionate folks driving the mission every single day. We know your schedule is usually full and we're happy to accommodate as needed. We maintain an extremely collaborative approach, so that your vision is incorporated into each element of your marketing initiatives. We'll work together to build a strategy based on your unique business needs and operations.

Adaptive: What are your future marketing goals? It is often overwhelming to get started on modernizing your marketing tactics. We'll take time to guide you through learning the purpose of each tool (social media, interactive web design, targeted email, etc.), determine the best methods to utilize in your business and design an optimal strategy together. Whether you're looking to establish the groundwork and build your techniques so you can manage your own inhouse marketing, or have us take it off your hands entirely, we're here to guide you every step of the way.

Affordable: Small business budgets are unique to each company. The benefit of working with a small marketing firm rather than a sizable agency is our mutual understanding of budget impact by vendors. We strive to ensure our services are truly and realistically affordable. We'll devise a plan that works for your budget and timeline, with no minimum limit required.

We would love to have a conversation to discuss your vision and marketing goals.

Email Alex at connect@optimadesignco.com or call 978-612-6464.