If you’re short on time today, here’s the quick and dirty!
→ There are a crazy number of social media platforms, but if you’re a small U.S.-based business, just focus on being active with 2-4 accounts
→ How do you know which channel to use? Use our simple formula: marketing goals ÷ audience = most valuable platform(s)
→ When you know what you want to achieve through social media and who your audient is, use our guide below to determine which channels you should use.